These 5 US States With Booming Tourism Are A Must-Visit In 2026

Tourism is a powerhouse in the American economy. It puts billions of dollars into local communities and supports countless jobs from coast to coast. In fact, the U.S. is the world's leading tourism market, contributing trillions of dollars to the country's GDP. Many states lean heavily on tourism dollars to fund infrastructure, preserve national wonders and landmarks, and bolster small businesses, creating a ripple effect benefiting local residents through lower taxes and enhanced public services. Some regions go the extra mile by investing in cutting-edge attractions and seamless travel infrastructure to enhance the steady flow of tourists, like this awaited New York subway station. Think of thethrills in the southern amusement parks of Florida, or the neon-lit spectacles of the desert entertainment hub in Nevada. These places draw crowds year after year. 

In a collaborative push, many states are forming together to advance national tourism efforts, looking to post record-breaking numbers in 2026 by promoting shared tourism campaigns. Many states are also trying to boost their tourism numbers, aiming to make an even bigger impact to generate jobs and sustainable influence. The U.S. offers endless surprises for both visitors and residents alike, which is why we've curated this guide to spotlight states where tourism is surging in 2026.

This selection draws from a blend of visitor data, economic contributions, and exciting events on the horizon. The standout states for 2026 are: Florida, New York, Texas, Colorado, and North Carolina. 

Florida's tourism scale is a force to be reckoned with. It welcomed a new record in 2024 with the highest annual visitation in the state's history, bringing in 143 million visitors. About 130 million were from the U.S., and almost nine million were foreign tourists. This influx of visitors translates to a large revenue of about $135 billion, which trickles down to ease financial burdens of locals, saving households an average of almost $2,000 annually in taxes. The tourism industry in Florida is a lifeline for workers in hospitality, retail, and beyond. 

Why go to Florida? It offers enchanting theme parks and magical escapes like Walt Disney World and Universal Studios. Those inclined to spend time outdoors can venture into Everglades National Park for airboat rides through alligator-filled swamps. If any aerospace lovers are on-hand, they can blast off into history at the Kennedy Space Center. Miami's booming nightlife scene in South Beach contrasts with the serene stretches of sand at the Keys, and Tampa's Busch Gardens keep the adrenaline going.

If you haven't been to the capital of tourism in the U.S. yet, the time to go is now. It's a great place for a tropical escape during winter in northern states, and it offers endless ways to pass the time, both through relaxation and with heart-pounding excitement. 

It's hard to think tourism and not think of the Big Apple. New York City demands attention, with iconic landmarks aiding in its visitor tally adding up to 64.7 million, as it works to regain traction post pandemic. This surge helps to fuel an economic boom, with tourism revenue hovering around $78 billion. It's a vital cog in the wheel that supports everything the Empire State has to offer, from Broadway productions to neighborhood eateries. 

Iconic spots are endless in New York. Stroll Central Park's winding paths, stare up at the Empire State Building, reflect on world politics at the 9/11 Memorial. Times Square begs for a picture with its electric energy constantly pulsing, and Broadway stages household name shows. Trendy neighborhoods like Brooklyn's enclaves buzz with hipsters and street art. Don't miss the Statue of Liberty's warm welcome or the High Line's elevated gardens. Families will be elated by this awesome activity that's back at the Museum of Natural History.

2026 brings new reasons to visit New York, with major happenings that include several FIFA World Cup matches that are sure to flood the city with energy. America is also celebrating it's 250th birthday, and Times Square will host a patriotic-themed crystal ball as one of the many celebrations. There's not a bad time to visit this epic state that never sleeps.

It's not a surprise that one of the largest states in the country also boasts a huge tourism draw, bringing in 62 million visitors in 2024, with much economic optimism for 2026. Tourism revenue hits impressive marks reaching about $97 billion, providing jobs and local development all aimed at keeping the Lone Star spirit alive.

Texas hosts numerous must-sees that capture this essence, like San Antonio's Alamo that relives revolutionary tales. The scenic River Walk in the area offers a chance to reflect on this history. It isn't a trip to Texas without indulging in authentic barbecue in the endless smokehouses statewide. Try to catch a live show in Austin, the self-proclaimed music capital of the world. History buff will be fascinated by Dallas' Sixth Floor Museum, all about JFK, and those keen on the arts rave about the Dallas Museum of Art. Don't forget to catch the bat spectacles around dusk in Austin, or do epic fall leaf-peeping in the Guadalupe Mountains or Texas' other state parks.

The year 2026 promises even more reasons to visit the Lone Star State, starting with hosting FIFA World Cup games in both Dallas and Houston that will certainly draw worldwide crowds. Austin's Formula One race and debuts of unique events like Fort Worth's National Juneteenth Museum and a revamped Cowgirl Hall of Fame are sure to bring in the curious. A new wellness resort has been added near Austin as well.

Colorado stands in contrast to those above, as this state is iconic for its natural aspects instead of man-made landmarks. it pulls in millions annually, with recent figures reaching around 95 million, contributing about $28.5 billion to the economy, and supporting nearly 200,000 jobs. As the state aims to invest in tourism, it should be on your radar for 2026. 

Highlights of the Centennial State include exploration of the Rocky Mountains in Rocky Mountain National Park. Don't miss a concert at the incredible Red Rocks Amphitheater, which delivers natural acoustics in an outdoor setting. Soaking in a geothermal hot spring is a favorite of many, and there's no shortage of springs to dip into. Denver's Mile High vibe includes many museums, breweries, and quirky spots like Meow Wolf. Skiers can't avoid Aspen or one of the myriad top notch ski resorts, and leaf-peepers will rejoice September to October in the Rockies as the aspens turn a golden honeyed hue. 

2026 calls to those who haven't made their way here yet, whispering to arrive before the crowds do. Colorado offers year-round adventures, from winter games to summer festivals and concerts. 

North Carolina is another state jumping onto the tourism radar in the U.S., with visitor stats reaching about 36.7 million in 2024 and visitor spending reaching a record-breaking total of $36.7 billion. This increase positively impacts the local economies across the state, and supports the diverse livelihoods that live there. In 2026, the seamless fusion of mountain peaks that slowly make their way down to the sandy beaches cater as a destination for all. 

Visitors can't miss a visit to Great Smoky Mountains National Park, America's most-visited National Park, famous for its incredible biodiversity and Appalachian culture. If that wasn't enough nature for you, hit up Blue Ridge Parkway's scenic drive for a chance to catch the sunset in an iconic location.

Take a tour of the opulent Biltmore Estate, one of the 20 historic mansions to visit in America. Visitors can wander Asheville's eclectic streets and arts scene, and explore Charlotte's mind-bending Museum of Illusions. North Carolina appeals to the entire family, and 2026 is no exception.

To curate this list, states were evaluated based on their tourism numbers and tourism revenue, searching for substantial economic contributions for tourism, alongside compelling upcoming events in 2026. Information was drawn from reliable sources on trending destinations, economic impact reports, and travel rankings. Other considerations were what these states were doing to grow tourism in 2026, are they fully committed to this growth? Iconic attractions and landmarks were weighed alongside visitor reviews and thoughts.