This Underrated Washington Gem Is Known As 'The Town So Nice, They Named It Twice'

Travelers are always searching for new adventures, and while the spotlight usually falls on big cities or iconic national parks, Walla Walla might be the place you've been waiting for if you're looking at some of the hidden American gems you need to visit. Tucked into Walla Walla County in southeastern Washington, right along the Oregon border, this city has stayed off the radar. It doesn't see the millions of visitors that crowd other destinations, and that's exactly what makes Walla Walla a special place where culture, history, and small-town charm come together in a way you won't find anywhere else.

The name "Walla Walla" comes from the Nez Perce language, meaning "running waters," a reference to the streams that flow through the valley into the Walla Walla River and then the Columbia. Long before it became a town, the valley was home to the Cayuse and Umatilla peoples, who relied on its rivers and fertile ground. French fur traders arrived in the early 1800s and established Frenchtown, followed by missionaries Marcus and Narcissa Whitman in 1836. Their story ended in tragedy, but remains central to Walla Walla's past. By 1862, the community had grown enough to be incorporated as a city, and was named the county seat. Its rich soils and favorable climate soon turned it into an agricultural hub, producing wheat, apples, and grapes.

As the 20th century progressed, Walla Walla also played a role in the nation's history. During World War II, it was home to a veterans' hospital, a bomber training base, and a U.S. Army Corps of Engineers office. This city is known as "the town so nice, they named it twice," and it continues to stand out as one of the best adventure trips one could take in Washington.

Walla Walla may be underrated, but that doesn't mean there's nothing to do. Outdoor recreation feels endless, and even a week can leave you feeling like you've only scratched the surface. The best place to start is the parks. From Pioneer Park to Rooks Park, each has its own charm, but the standout is Fort Walla Walla Park. With a 70-acre wildlife preserve, playgrounds, sand volleyball courts, and reservable picnic areas for $50, it's the kind of place where families can spend an entire day. Fishing is another favorite pastime, with five accessible spots including Bennington Lake, though a valid license is required for anglers 16 and older and costs $27.05.

Hikers will find plenty of easy trails. The 1.68-mile Planet Walk Trail, the 1.6-mile Whitman Mission loop, and the 4.72-mile Whitetail Trail and Lake Loop are all highly rated on TripAdvisor. Each takes about an hour, making them perfect for half-day adventures. Of course, no trip here is complete without wine. Walla Walla has 130 wineries and nearly 3,000 acres of vineyards, making it one of the best U.S. cities to visit for wine-tasting. Leonetti Cellar, Walla Walla Vintners, and Seven Hills Winery are just a few worth visiting.

History buffs should make time for Fort Walla Walla Museum, Whitman Mission National Historic Site, and Kirkman House Museum. Admission runs $10–12 for adults, with kids under five free. The experience you'll never forget is a hot air balloon ride. From mid-April to May, flights cost around $325 per person, and drifting above vineyards, farms, and rivers is one of the things every American should do in their lifetime. uring the annual Balloon Stampede, the sky fills with color and the moment feels magical.

There are several options to reach Walla Walla. Many visitors first land at Spokane International Airport, Portland International Airport, or Seattle-Tacoma International Airport before driving the scenic four-six hours to the city. For a quicker trip, Alaska Airlines offers direct flights from Seattle-Tacoma to Walla Walla Regional Airport in just over an hour. From there, downtown is only a ten-minute bus ride, costing between $7 and $9.

Once you arrive, you'll find no shortage of welcoming places to stay. The Finch is a boutique hotel with a modern feel, La Quinta Inn & Suites offers affordability and comfort, while Marcus Whitman Hotel & Conference Center provides classic charm with updated amenities. Average rates for two adults typically range from $104 to $116 per night, making accommodations accessible for most travelers.

Walla Walla is one of those rare places that shines in every season, but according to tourism scores, summer is probably the best time to visit, as the weather is warm enough for outdoor adventures. Whenever you come, pack layers, sun protection, and a good pair of walking shoes. With history, vineyards, outdoor recreation, and a relaxed pace, Walla Walla proves why it's the town so nice, they named it twice.